Becoming a Columnist: A Path to Elevating Your Book Sales.

 As an author, you've poured your heart and soul into writing your book. Now, you're eager to get it into the hands of readers and increase your book sales. One effective strategy to achieve this goal is to become a columnist. Columnists are not only known for their writing skills but also for their expertise in a specific niche. In this blog post, we'll guide you through the steps to become a columnist with the aim of growing your book sales.

1. Sharpen Your Writing Skills

The first step in your journey to becoming a columnist is to ensure your writing is polished, engaging, and well-researched. If you feel your skills could use improvement, consider enrolling in writing courses or workshops. The quality of your writing is your calling card in this endeavor.

2. Choose Your Niche Wisely

Columnists typically focus on a specific niche or topic. To make the most impact, select a niche that aligns with your books' themes or subject matter. This alignment will help you establish yourself as an expert in that area and attract a dedicated readership.

3. Research Potential Outlets

Next, you'll want to identify online and offline publications that accept column submissions in your chosen niche. These could be newspapers, magazines, blogs, or websites. Compile a list of potential outlets to target.

4. Study the Publication

Before submitting your pitch, take the time to read several articles or columns from the publication you're interested in. Understand their style, tone, and the type of content they typically publish. This research will allow you to tailor your pitch to their specific audience.

5. Craft a Compelling Pitch

Your pitch is your opportunity to make a strong first impression. Clearly communicate your expertise and explain why you would be a valuable addition to their publication. Don't forget to mention your books and how your column could provide valuable content to their readers.

6. Submit Your Pitch

Once you've crafted a compelling pitch, please send it to the relevant editor or contact person (it is important to take the time to find the right contact) at the publication. Make sure your email is professional and concise, and include any relevant writing samples or links to your previous work.

7. Follow Up

If you don't receive a response within a reasonable timeframe (usually a couple of weeks), don't be afraid to send a polite follow-up email to inquire about the status of your pitch. Persistence can pay off.

8. Write Consistently

If your pitch is accepted, it's time to start writing and submitting your columns regularly. Consistency is key to building your audience and establishing your credibility as a columnist.

9. Promote Your Columns

Once your columns are published, share them on your social media platforms, website, and in your author newsletter. Engage with your readers and respond to comments and feedback to foster a sense of community.

10. Leverage Your Columns for Book Promotion

Within your columns, subtly promote your books when it's relevant. For instance, if your book's topic aligns with your column, mention it and provide a link to where readers can purchase it.

11. Network and Collaborate

Build relationships with other writers, editors, and influencers in your niche. Collaborate on projects, guest post on each other's platforms, and attend relevant events or conferences to expand your network.

12. Measure Your Success

Lastly, monitor the impact of your columns on your book sales and author brand. Use tools like website analytics and book sales data to track your progress. Adjust your strategy as needed to maximize your results.

Becoming a columnist is a rewarding journey that can significantly boost your book sales and enhance your author brand. Remember that success in this endeavor takes time and persistence. Focus on providing value to your readers, establishing yourself as a trusted source of information in your chosen niche, and watch as your columns become a powerful tool for growing your book sales and expanding your author platform.

Happy writing!

Looking To Become A Book Marketing and PR Expert?

Sing up to get exclusive access to news, updates, tips and tricks, and insights on everything in the book publishing, marketing, and public relations world. 

You're safe with me. I'll never spam you or sell your contact info.